We are Krossover Entertainment, a specialist agency dedicated to brand solutions armed with the decades of necessary experience needed to ensure that your brand gets its rightful place – in consumer’s minds.
We are Krossover Entertainment, a specialist agency dedicated to brand solutions armed with the decades of necessary experience needed to ensure that your brand gets its rightful place – in consumer’s minds.
We have helped successfully build some of India’s most endearing brands, guiding their evolution from relative unknowns to household names. From Emami, Kolkata Knight Riders and Nokia with SRK to the Blenders Pride Fashion Tour with Priyanka Chopra, we work on creating solutions that are brand-centric, and that embody our philosophy of Brand First +
BRAND ALLIANCES
TALENT ASSOCIATIONS ACROSS CATEGORIES
100CR+BRAND SPONSORSHIP ACROSS SPORTS AND ENTERTAINMENT
DIGITAL INFLUENCER
CAMPAIGNS
AUDIENCES ENGAGED
YEARS OF
COLLECTIVE
EXPERIENCE
To achieve the Brand First objective, we use what we like to call our noise-cancelling methods that waste no
time, directly engaging the consumer with your message, boosting both salience and differentiation.
Consumer engagement is both an art and a science and, to that end, we use our experience in crafting
solutions that amplify your brand without overshadowing it. We use a mix of:
Founder and Managing Director Krossover Entertainment, Vinita Bangard pioneered celebrity management in India. Cutting her teeth in advertising with Percept, she gathered insights whilst gaining experience, conceptualizing innovative ways to break clutter along the way, which was how she found herself in the celebrity space. It was this experience with celebrities that enabled her – at the age of 29 – to set up Percept Talent Management in 2002, which was one of the first movers in the industry.
25+ years’ experience. Brands include Hindustan Unilever, Tag Heuer, P&G, Coca Cola, UNICEF, IPL, Google, Royal Stag, Blenders Pride, Samsung, Garnier, Mastercard. Talent managed includes Amitabh Bachchan, Priyanka Chopra, Shah Rukh Khan, Aamir Khan, Kareena Kapoor Khan, Anil Kapoor, Sonam Kapoor, Virat Kohli, Anushka Sharma, MS Dhoni, Karan Johar, Irrfan Khan, Tiger Shroff and R Madhavan.
IIn 2010,Vinita founded Krosover Entertainment –a boutique experiential marketing agency–after seventeen years of managing, marketing, seling and publicizing celebrity management to include social influencer and branded content campaigns.
The Jerry Maguire of Indian Celebrity Management was now in business. +
