celebrity & talent management
In a world that constantly batters you in the face with products, messages, campaigns and
hashtags how many do you actually remember? And when that face
stays with you, it becomes more than just a face. It becomes a personality.
We have been providing personalities to brands ever since we started from a range of industries – from film
to sport, from fashion to music, and from health to fitness – and have worked with Amitabh Bachchan, Shah
Rukh Khan, Priyanka Chopra, Aamir Khan, Anushka Sharma, Virat Kohli, Anil Kapoor, Sonam Kapoor, Irrfan
Khan, MS Dhoni, Tiger Shroff, Karan Johar, and Pooja Makhija to name but a few.
If a star has been papped at the airport,
chances are we’re the ones putting them on that plane.
Going Brand First + sometimes means going brand backwards. We not only get a star to match
your brand values, but we also create maximum opportunities for engagement, significantly improving
your cost-benefit ratio.
INSIGHTS &
STRATEGY
+
We start by understanding the values you want to represent, & then craft a celebrity strategy in response to that.
talent
research
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Next, we shortlist stars that embody your values using a Perceptual Map of the celebrity.
negotiation
+We not only work on getting the best price for you, but also the best value from that deal in terms of creating opportunities for engagement.
TALENT
MANAGEMENT
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Lastly, we manage the talent relationship as well as work with both brand and celebrity on designing opportunities that extend beyond pure play advertising.
