Marketing Sponsorship and Brand Associations
The Right Fits
We put our strategy for your campaign through the veritable wringer, and
what
emerges after that rigorous process is a shiny new sponsorship, tailor-made for your brand’s unique objectives.
krossover’s sponsorship model
case study: Officer’s Choice & Pro Kabaddi League
Officers Choice (OC), India’s largest whiskey brand, wanted to associate with a sports platform that was
low-cost but high impact. To piggyback on its heavy TV coverage and promotional activities, we
recommended
the Pro Kabaddi League (PKL) as an ideal fit for the brand.
Our Approach
BUSINESS
OBJECTiVES
+
To provide saliency, visibility and increase exposure.
strategy
development
+
To embed the brand positioning of “setting nahi ki" across all communication, thereby providing a more targeted, seamless recall.
contract
negotiation
+
To be a single window for all negotiations, legal documentation, relevant paperwork. and logistics.
sponsorShip
activation
+
To create multiple opportunities for consumers to interact with the brand.
monitoring
& evaluation
+
To finally calculate the media valuation that the brand would receive.
Our Solutions
North India being a huge market for the brand, we additionally chose Dabang
Delhi as the PKL team for the association with Officer’s Choice.
Logo on the Back of the Shirt
Branded Moment of the Match Cheque
During Game Branding
Indoor kabaddi
Inter zonal school championship2
School Activation
Onsite branding
Press activation
Press activation
‘Salute Zindagi’ Player Testimonial Films
Team branding
Since PKL was telecast globally and as its viewership grew faster than IPL, Officer’s Choice was able to net
40 crores worth of media valuation at very cost effective price points.
Our Work
NOKIA -KKR Jersey Sponsorship
Bryan Adam
Idea Cellular - Kings XI Jersey Sponsorship
Priyanka Chopra© Music Album Launch in India
Sterling Reserve - On Ground Branding for the India-Australia Cricket Series.
AR Rahman Sufi Route - Book My Show Sponsorship.
