Corporate social responsiblity
Media for Good
It's no good if you can't do good. At Krossover, not-for-profit campaigns mean as much to us as classic
marketing ones and we not only use the same principles to help you design your campaign, we also work
towards getting the right celebrity to amplify your message.
case studies
CASE STUDY 1
The Context
Almost two-thirds (61%) of the diseases that kill Indians are caused by Indians themselves. Lifestyle is the primary reason for cardiovascular deaths (45%), followed by chronic respiratory fatalities (22%), cancer (12%) and diabetes (3%). And, barring genetic predisposition, all of these are preventable if we control our salt, sugar and oil intake and bump up our exercise. The brief was simple: spread the message effectively with the help of a celebrity to as many people as possible.
The Solution
MCGM and Amar Gandhi Foundation started #EkChammachKam, an outdoor campaign that provided a touchpoint for a simple message – use one spoon less of oil, salt and sugar in your daily life. Krossover recommended Farhan Akhtar, a star who not only had mass appeal, but also epitomized health.
other projects
Shah Rukh Khan - Hyundai Road Safety.
Priyanka Chopra - NDTV Greenathon
Tissot - Respecting Women
