brand activation & consumer engagement
Meaningful Connects
Touching lives is hard to do via remote control and brands are always best built if you can experience them.
We believe that, in the lifespan of any campaign, a meaningful experiential platform is a must because this
helps in building equity, establishing long-term relationships, and of course, converting potential
consumers into real ones.
case studies
case study 1
ICICI Lombard Achievers Summit 2019 with Aamir Khan
The brand wanted to recognize their employees’ achievements by partnering with another achiever. Much to the client’s surprise, we recommended Aamir Khan, an intelligent and inspiring speaker but also someone who didn’t corporate events. We pulled off the impossible by not only getting Aamir Khan to give an inspirational talk but also to give out the awards, thereby getting Aamir to do his first ever awards show.
case study 2
Jaguar F-Pace with Shankar Mahadevan
No one does launches brighter and bigger than car companies to include Jaguar Land Rover, who won a Guinness World Record by making its F-Pace do a 360-degree loop in a previous launch. In India, since the target audience was High Networth Individuals (HNI) who were not impressed with celebrities but appreciative of fine things to include music, we got Shankar Mahadevan to write a special song and sing it live as the car was unveiled.
Our Work
Shah Rukh Khan - Joy of Filmmaking. Saudia Arabia
Priyanka Chopra - Jaguar
Pooja Makhija - TEDx
Tara Sutaria - Launch of ITC Engage Perfumes
Priyanka Chopra- Blenders Pride of India Walk
Shah Rukh Khan Honoured at San Francisco International Film Festival
