branded content

Captive Audiences

If films, print and integrated content are part of your campaign, Krossover will help you seamlessly integrate
your brand within the narrative. Watch as the medium champions your brand in ways that are efficacious, visible
and memorable.

films

CASE STUDY 1

So how does this work? We thought we’d plug one brand integration, so that you could
see our thought process.

Sugar Free with Mary Kom and Priyanka Chopra

For in-film branding for Sugar Free, we chose the film Mary Kom, starring Priyanka Chopra in the lead. Here’s why we thought it would be a good fit:

  1. 1. breaks through
    media clutter

    +

    The film’s subject and
    its lead star.

  2. 2. celebrity association
    implied endorsement

    +

    National, international and digital release, deeper penetration amongst
    existing and new
    audiences.

  3. 3. consumer engagement platform

    +

    Shelf life of a lifetime

  4. 4. Build brand awareness.

    +

    Mary Kom and her association with fitness, an ideal fit for Sugar Free.

  5. 5. Wider reach across audiences and territories

    +

    Brand interaction with Priyanka Chopra, both a
    reel and real celebrity.

  6. 6. in perpetuity
    branding

    +

    Through brand promotions, premier tickets, meet and greet.

  7. 7. soft sell through
    positive association

    +

    Victory against all odds, a positive association for the brand.

  8. 8. cost efficacy

    +

    IN-film integration comes at a fraction of the endorsement costs charged by mainstream A-list stars.

The integration turned out to be a win-win for Sugar Free.

A sports film with its implied associations of health and fitness with
a lead role essayed by one of India’s biggest superstars!

Our Work

Nokia - Chennai Express association

Food Panda Jab Harry Met Sejal association

print

Sterling Reserve with GQ and Gaurav Kapur

Cricket is part of Sterling Reserve’s brand strategy. Keeping its upscale TG in mind, we chose the platform of GQ’s Cricket Special and got uber cool influencer Gaurav Kapur – a youth icon and cricket commentator – to associate with the brand. In this piece, he channels the brand’s positioning of “Journey of Perfection, Chasing the Next” by expanding upon his own personal journey of perfection and what makes him want to wake up each morning.

Our Work

Pantene - Pooja Makhija, Hairfall

American Pistachios - Pooja Makhija, power of Pistachios

Too Yum - Pooja Makhija, benefits of fried over based snacks

digital

Our Work

Master Card with Anil Kapoor

Digital Diaries Pooja Makhija

BTS Sysyka LED Irrfan Khan

celebrity & talent management

Marketing Sponsorship and Brand Associations

Digital & influencer campaigns

brand activation & consumer engagement

Corporate social responsiblity